Blurb
300 people. 6 countries. Plenty of messages, but not many stuck.
The trust in leadership was solid. What was missing was a real connection. Viva Engage sat quiet. Communication felt more like a formality than a conversation.
So, my team and I changed gears. We built campaigns around what people actually care about—well-being, leadership, sustainability, and brand pride. Not just to inform, but to invite people in.
Bit by bit, things shifted. Engagement climbed. LinkedIn started buzzing. And Coca-Cola’s purpose to refresh the world and make a difference; started showing up in the everyday, in ways that felt genuine.
CLIENT
Coca-Cola INSWA
Coca-Cola
What We Did
Lightning in a Bottle was an influencer-style short video series with candid dialogues. It resonated with employees as 34% engaged and began seeing leadership as approachable and relatable.
We turned Viva Engage from a passive platform into a connection hub with the Fill Your Cup Challenge. Over 100 employees shared what recharged them, from hobbies to mindfulness.
Townhalls and fireside chats connected employees with global leaders. Timed with occasions and interactive games, they helped people understand purpose beyond roles and titles.
The Drink. Drop. Recycle. Challenge brought Coca-Cola’s sustainability goals to life in workplace culture. In just three weeks, 34 teams recycled over 4,000 bottles, making RVMs a daily habit.
Each bench used around 50 kg of recycled plastic. Coca-Cola installed 380 benches across 10 cities using ICC World Cup waste, backed by an AI-driven film that turned recycling into impact.
💬
#BenchPeBaat
♻️
Sustainability with Engagement
🏛️
Townhalls & Fireside Chats
🧘🏽♀️
Well-being
🎯
